For this design I wanted something simple and neat while still being vibrant and noticeable. I initially started by writing out my name and seeing different methods of formatting it. I then considered how I would use this sort of logo and implement elements that were fitting to that particular category. The most prominent thing I could think of was film so I tried implementing different types of images revolving around that into the text. It is then when I thought of replacing the ‘e’ in my name with the film roll. After creating the film roll I switched between several different fonts until I decided on Lithos Pro as it is incredibly clean and seemed to give the word a nice overall flow.
Next I underlined the text with a black line and cut the two ends in opposite directions to give it a more dynamic feel. After this I wanted something that would catch the eye even if the logo itself was printed small. I tried several different shapes including parallel horizontal lines in the background and a sort of mountain styled outline after finally deciding upon the blue diamond. After I had placed it near the ‘K’ I decided to change the underlines color to yellow to compliment the diamond better. Finally, at the suggestion of my teacher I expanded the film roll to go beyond the underline.
